Mahindra has redefined adventure with the launch of the Mahindra Thar Roxx Premium, a 5-door SUV that blends rugged off-road capabilities with modern luxury. Officially launched on August 15, 2024, the Thar Roxx Premium is the latest addition to the Thar family, offering enhanced comfort, advanced features, and unparalleled performance.
Thar Roxx Premium: Key Highlights
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Launch Date: August 15, 2024
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Starting Price: ₹12.99 Lakh (ex-showroom)
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Variants: Multiple trims with both petrol and diesel engine options
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Transmission Options: 6-speed manual and 6-speed automatic
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Drive Options: 2WD and 4WD
Engine Options & Performance
The Thar Roxx Premium offers a range of engine options to suit diverse driving preferences:
| Engine Type | Power (PS) | Torque (Nm) | Transmission Options |
|---|---|---|---|
| 2.0L Turbo-Petrol (Manual) | 162 | 330 | 6-speed Manual |
| 2.0L Turbo-Petrol (Automatic) | 177 | 380 | 6-speed Automatic |
| 2.2L Turbo-Diesel (Standard) | 152 | 330 | 6-speed Manual |
| 2.2L Turbo-Diesel (Enhanced) | 175 | 370 | 6-speed Automatic |
These powertrains deliver a balance between spirited driving and off-road prowess, making the Thar Roxx Premium a versatile choice for enthusiasts.
Interior & Features
Step inside the Thar Roxx Premium, and you’ll be greeted with a host of premium features designed for comfort and convenience:
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10.25-inch Touchscreen Infotainment System: Seamlessly integrates with Android Auto and Apple CarPlay
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Dual-Screen Digital Cockpit: Provides essential driving information at a glance
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Panoramic Sunroof: Offers an open-air experience
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Ventilated Seats: Ensures comfort during long drives
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Harman Kardon Sound System: Delivers premium audio quality
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Advanced Driver Assistance Systems (ADAS): Includes features like Forward Collision Warning and Adaptive Cruise Control
The cabin is designed with high-quality materials, offering a blend of durability and luxury.
Safety Features
Safety is paramount in the Thar Roxx Premium:
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6 Airbags: Provides comprehensive protection for occupants
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Electronic Stability Control (ESC): Enhances vehicle stability during challenging conditions
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ISOFIX Child Seat Anchors: Ensures secure installation of child seats
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Safe Exit Warning: Alerts passengers of approaching vehicles when opening doors
These features contribute to the Thar Roxx Premium’s robust safety profile.
Off-Road Capabilities
True to its heritage, the Thar Roxx Premium excels in off-road conditions:
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4Xplor 4WD System: Provides exceptional traction and control
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High Ground Clearance: Allows for better approach and departure angles
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CrawlSmart: Maintains a steady low speed without using the accelerator, ideal for navigating obstacles
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IntelliTurn: Enhances maneuverability by reducing the turning radius
These features make the Thar Roxx Premium a formidable companion for off-road adventures.
Thar Launch Date & Availability
The Thar Roxx Premium was officially launched on August 15, 2024. Bookings commenced on October 3, 2024, with deliveries starting on October 12, 2024. Due to high demand, the vehicle has seen a significant increase in sales, with an 80% rise in May 2025 alone. This surge has led to extended waiting periods for customers.
Frequently Asked Questions (FAQs)
1. What is the price range of the Mahindra Thar Roxx Premium?
The Thar Roxx Premium is priced between ₹12.99 Lakh and ₹23.39 Lakh (ex-showroom), depending on the variant and features.
2. When was the Mahindra Thar Roxx Premium launched?
The Thar Roxx Premium was officially launched on August 15, 2024.
3. What are the engine options available in the Thar Roxx Premium?
The Thar Roxx Premium offers 2.0L turbo-petrol and 2.2L turbo-diesel engine options, with both manual and automatic transmission choices.
4. How has the Thar Roxx Premium performed in terms of sales?
The Thar Roxx Premium has seen a significant increase in sales, with an 80% rise in May 2025, surpassing competitors like the Toyota Hyryder and Kia Seltos.
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